I LOVE the irony on this one. In the New York Times, Eric Wilson reported today that Saks Fifth Avenue is starting a new advertising campaign inspired by the Soviet art of the 1920s. I'm not kidding. The store hired Shepard Fairey, the artist who created the stylized Hope poster of Barack Obama. The Saks slogan, “Want It!” is printed in lettering similar to the graphic designs of Rodchenko, the Russian graphic designer who was one of the founders of Constructivism. Wilson assures us though:
Given the pricey goods Saks is selling, it’s not likely anyone would accuse the store of being socialist.
My beef: I hate when people think they're being kitchy by using Cyrillic letters that look like Latin letters. That doesn't say "WANT IT." It says "ShD(backwards L I think)T IT." Just saying.