Aug 18, 2008

The Italian Stallion to Plug Russian Vodka

Lundgren must be pissed!

Russia Today: American movie star Sylvester Stallone has signed up as the new face of the Russian vodka ‘Russky Led’. The Kommersant newspaper reports that the actor and director will be paid a million dollars for the trouble.

Stallone is best known for his roles in the Rocky series of films, which told the story of a washed-up boxer who became the world heavyweight champion. [Some might remember Rocky IV where he was victorious over the Soviet boxer.]

His latest venture is with Sinegria Holding, Russia’s third largest vodka producer. It has 16 branches in Russia, with an annual turnover amounting to almost $ US 900 MLN.

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