Some analysts have termed these "conflicting signals," since the foreign ministry informed world governments that hereafter, President Emomali Rahmonov will be known as Emomali Rahmon. (Get it, he's "Western and hip.") What is more, all civilian registry offices "will now use Persian names, dropping the Slavic endings of -ev and -ov when registering births." (Jamestown)
If he really wants to impress us, Eternal Remonst suggests Emomali change his name to "Puff Rahmon," then "P-Ram," and lastly, the President formerly known as P-Ram. That'll at least ensure an MTV cribs special, and maybe even an appearance on TRL. (Dare to dream!)
But what do we know?